Elizabeth
Henson
communications
Purpose Driven Graphics
I've created my own term for graphics that require special consideration for process and engagement across multiple stakeholders within an organization. These graphics are usually a series of measured, layered communication tools that help fill a specific functional need like outreach, education, or awareness. They typically begin with a conversation around defining the goal of the graphic- do we need an infographic to share impact? Do we need an educational demo in the form of an easily shared and tracked video? Or do we need an informative e-book? The following links and materials are examples of this "Purpose Driven Graphics" ecosystem.
Interactive Customer Story
Data Science Strategy and Leadership, DSB 6000 Wayne State University, Student Lead Class Discussion
reference: Weapons of Math Destruction by Cathy O'Niel
Digital Brochure
The Social Work and Anthropology program at Wayne State University required easily shareable, branded content for students and staff to distribute.
In lieu of Covid, the brochure was converted to a digital brochure developed with design engagement from the SWAN student cohort and faculty. The brochure can be quickly converted to print format.
Event Invites
The following graphics are a collection of event media for both digital and print distribution.
For profit and Volunteer
